Life Before Pinterest
Hard as it may be to believe, there was life before Pinterest. Launched just nine years ago, the inspirational social network service helps users (300 million of them!) save their ideas in an organized fashion by pinning them to virtual bulletin boards. That recipe for a rustic cherry clafouti? Pin it. That article about lesser-traveled towns in Greece? Pin it. The photo collage of the hottest shades of gray paint? Those colorful pillows? That tiny yet charming powder room? Yep, let’s pin all those, too. But before Pinterest (and before the Property Brothers and the rest of our friends on HGTV), paper ruled. Shelter magazines, periodicals with an editorial focus on interior design, have been around well over 100 years. House Beautiful started in 1896, House & Garden in 1901, and Architectural Digest in 1920, the year after Blanchard and Calhoun Real Estate Company was founded. While B&C wasn’t on the cutting edge of this trend, we rocked the 1960s with Perfect Home, a monthly home décor magazine we distributed – “published in the interest of better homes in Augusta, Georgia.” We’re sharing a few of our favorite spreads for you to enjoy – or better yet, pin to your Midcentury Modern Dreams or Inspiring Interiors board.